About Chris

Digital strategy has always been a search problem.

My work began in the early search era and has followed the practical changes in how people find, assess, and choose a business.

Background

From early SEO to AI visibility.

I started in search engine optimization in 1999 at Stratford Internet Technologies. That was long before every business had a content strategy and before “search” meant an answer generated in a chat window.

Today I am a founding partner at Major Tom and the founder of Rivetline. Major Tom remains the best-known chapter of my career. Rivetline is where I spend time on AI visibility and the systems that turn interest into a proper sales conversation.

I also serve on the SECUR3D advisory board, where I advise on marketing and growth.

Career

A few markers along the way.

  1. Early search work

    Started in search engine optimization at Stratford Internet Technologies.

  2. 6S Marketing

    Co-founded 6S Marketing, building a digital agency around search, websites, content, and paid acquisition.

  3. Sheng Li Digital

    Launched the Chinese-market division and opened its New York office.

  4. Major Tom

    6S Marketing and Drive Digital merged to create Major Tom. I remain a founding partner.

  5. Rivetline and SECUR3D

    Rivetline focuses on AI visibility and speed-to-lead systems. At SECUR3D, I advise the board on marketing and growth.

Methodology

Clear facts. Useful evidence. A response plan.

01. Establish

Make the company, its people, services, and proof easy to identify.

02. Explain

Publish answers buyers need before they are ready to talk.

03. Reinforce

Build credible third-party context that supports the public story.

04. Respond

Give incoming interest a clear owner and a timely next step.

SECUR3D

Protecting the work behind digital commerce.

SECUR3D helps brands, creators, marketplaces, and platforms identify unauthorized content, verify asset authenticity, and produce enforcement-ready intelligence before misuse damages revenue, trust, or reputation.

My advisory role focuses on marketing and growth. Learn more about SECUR3D.